5 Ways Software Can Boost Productivity in Your Pest Control Business

With winter fast-approaching, many homeowners are turning to pest control specialists to come in and eradicate the pests from their home. Whether it be mice, squirrels, chipmunks or any number of other critters, pest control specialists are in high demand right now. Since your schedule is so busy already, you need a way to be more productive and efficient all rolled into one convenient package. Schedule your clients in mere seconds. Instead of having to fumble through a traditional paper planner, [...]

5 Simple Marketing Tips for Your Field Service Business

It's no secret that HVAC, plumbing, and other field service professionals aren't typically marketing experts. Being a small business owner, or perhaps a field service manager, you are in definite need of some marketing. You are more than aware of that. But it is hard to know where to start; where do you find the necessary market research, and what is the most effective advertising? You don't need to be a marketing guru to promote and sell your service. Here are 5 [...]

Streamlining Management of Your Plumbing Business

You probably think you know everything there is to know about streamlining your business. Well, we have a few tips you may have missed regarding field service business management. Customer Website Portal. Having a website is a wonderful way to connect with your customers and make your expertise known in your particular field. A customer website portal is beneficial, too, because it allows customers to select a service date, detail their maintenance needs, and pick a convenient time to schedule [...]

How to Improve Field Customer Service

As a small business, you’re always looking for new ways to improve the customer service experience that your field service professionals provide to your clients. Whether your company services HVAC systems or provides pest control, your employees spend more time out of the office than in it. Tech tools and the right software can help you make improvements in the experience for your customers. Here are some ways it’ll help.   Service Scheduling There isn’t anything more frustrating for your customer without [...]

Looking for Ways to Increase Your Field Staff’s Productivity?

When your business has a workforce that's often on-site or out in the field, there are a lot of external factors that can affect your employee's productivity. While many technological trends have emerged in recent years aimed at improving field staff productivity, many businesses sell themselves short by relying on the most basic tool, the cell phone. Sure, cell phones are great for on-the-go employees to keep updated and make inquiries about customer records, but they do little by themselves [...]

8 Ideas to Get Your Service Techs Involved in Content Creation

8 Ideas to Get Your Service Techs Involved in Content Marketing

Most local service businesses never get the full potential out of their techs. Their valuable, practical skills and technical knowledge are put to good use in the field, but they can also benefit another part of your field service business: your content marketing strategy! Content marketing in many ways helps humanize your brand. What better way for people to interact with your field service company than to introduce them to your technicians? Today, we’re discussing eight ways you can get your technicians [...]

Service Business Website

8 Essential Elements Every Service Business Website Should Have

If you’re like many service businesses, you may have a terrible website. Hey, we understand. Maintaining a website is a lot of work, and the marketing trends and technology change so quickly it can be hard to keep up. If you’re a small business owner, it may feel like you have hundreds of things on your to-do list that are more important than website maintenance. We know how it happened, too. It was easy to let your website get a little [...]

3 Steps to the Perfect Facebook Ad for a Local Service Business

Not all businesses should be on Facebook. You’ve been hearing the opposite for years, but you’re only seeing your service business’ posts get less and less engagement over the years. You might have even wondered “Does paying for page likes and engagement actually help me get new customers?”. We’ll tell you want conventional wisdom doesn’t want you to hear: No. Just plain no. The days of “free” advertising and easy engagement on Facebook (or really any social media platform) are long [...]

Cheaper than the Yellow Pages: Advertising alternatives for service-based businesses

I might well be an exception, but as someone who lives almost exclusively in the online space, the BEST use I have for the Yellow Pages is an ergonomic accessory to prop up my computer monitor to the right height. It's expensive advertising in the Yellow Pages, but the traditional markeing mindset for trades and field service industries is often to advertise in the Yellow Pages first and then (if there's any marketing money left over) consider secondary alternatives. Despite [...]