4 Tips for Marketing Your HVAC Business
HVAC specialists are always in demand. During the summer, they make sure homes have working air conditioners. In winter, they are there to make sure your heating system is properly working. It’s up to these professionals to make sure your home or business is always at the right temperature. While many HVAC professionals have used traditional advertising methods like radio, television, billboards and radio, it’s important to go beyond that if you hope to maximize business revenue. Just check out some of the field service business marketing tips for service professionals below.
Many individuals today don’t have their own website yet. If you are one of those businesses, there is no time like the present to get a custom-built website. By providing a website with links to all of your services and products, online buying options and customer satisfaction stories, you can connect with your customers in a way like never before. A website allows people to connect with you when you might not be in the office. It gives them an idea of what your business has to offer and provides them with information on when you will be open or what items you have for sale.
Just like your website, a social media presence is important as well. Having a social media page allows you to tap into a market of tech-savvy customers. However, it isn’t about just creating a page, you need to be diligent in updating it as well. If you offer a new product or service, post about it. If a new customer just gave you a raving review, put it online on your page. Any upcoming promotions or sales could be advertised here as well. The key is connecting with your customers and working to draw in new ones at the same time.
Just about everywhere you turn people are using email to connect with friends, family and colleagues. Email is more cost-effective and quicker than traditional mail. This provides you with the perfect opportunity to advertise and distribute coupons to potential customers and existing customers. The Internet is cheap, effective and easy to use, so you might as well add it in to your current marketing campaign and start reaping the rewards. Spend time going through all of the existing free marketing options and start maximizing the return on your investment today.
The best way to keep customers coming back and give them an incentive to refer their friends and family members is to offer a referral credit. Whether it be $25, $50 or 10% off an upcoming service or simply giving them cash when their referral schedules a particular service, you want to show them that you value them as a customer. Many people often overlook just how important word-of-mouth can be when it comes to advertising their business. Not only is this particular type of advertising relatively inexpensive, but it can draw in countless prospects that might not have ever found your business in the first place. One person can spread your service to 10, 20, 50 or even 100 people. Before you know it, you are booming with leads.
Another way to bring more leads to your business is using an online scheduling platform. Any new prospects finding your business online can immediately book an appointment for upcoming repairs they need to have done. This means an instant sale for you and more convenience for customers. Online scheduling allows your customers to view what days and times you have openings and schedule something that is going to work for their needs. To find out more about this innovative new feature for your website, contact us today and speak with one of our friendly representatives.